X-Technology Swiss research & development AG based in Wollerau is moving into the future with a new management team after a change of ownership. In recent decades, the company has created some real cult brands in the field of high-performance sportswear with its labels X-Bionic and X-Socks. This market position is now being expanded globally under the leadership of CEO Maximilian Lenk. Lenk also brought on board a very entrepreneurial, innovative and clearly digitally minded management team. At the same time, the sales organization is realigned.
X-Technology, with its brands X-Bionic and X-Socks, has become one of the leading suppliers of technologies for textile performance. The X-Bionic brand has won the Plus X Award, the world’s largest innovation award for technology, sports and lifestyle, as the most innovative brand of the year 13 times in a row. In total, X-Technology has over 800 international patent applications to its credit and has won over 600 awards and more than 1,200 medals at international championships and the Olympics. Patented technologies enable athletes to perform at peak performance in all conditions and train longer, safer and more comfortably.
Maximilian Lenk
The new management team is made up as follows.
Massimiliano Lenk, managing director, worked for 10 years for Mammut Sports Group, most recently as Chief Product Officer. During his time there, he significantly contributed to the strategic realignment and digitization of the brand. (Start: April 1, 2022)
Jana Hildenbrand, Chief Financial Officer, was most recently Director Corporate Controlling & Indirect Procurement at Marc O’Polo. Jana has been instrumental in the strong growth of the brand for over 20 years. (Start: February 1, 2022)
Patrick Strumpf, CCO (Chief Commercial Officer), founded and successfully managed several trading companies. He was recently a member of the board of directors of Brack.ch, where he created the Home & Living division and the own brand area. (Start: May 1, 2022)
Martijn Jegerings, Marketing Director, was most recently Head of Brand Strategy & Data Intelligence at Mammut Sports Group. He was co-responsible for the highly successful digitization of the Mammut brand and is co-founder of the outdoor sportswear company Open Wear. (Start: May 1, 2022)
The sales organization will be under new management as follows from 1 June 2022:
Urs Rüttimann, Sales Manager for German-speaking countriesworked for Adidas for almost 24 years, most recently as Key Account Director Switzerland and Austria and member of the Executive Committee of adidas sport gmbh.
Christian Härig, Head of Corporate Business Sales/Special Projects, was most recently Market Manager Switzerland at BMC Switzerland. Previously, he worked for Mammut Sports Group for 10 years, most recently as Head of Corporate Business.
Steffen Pabst, Head of Global Sales, joined X-Bionic in April 2019 as Commercial Director. Previously he worked as Sales Manager at Odlo, Operations Director at Starbucks and Director of Stores at Nike.
“As a team we share the excitement for this great company, our strong brands and market potential. I am really looking forward to working with my team to develop our technologies, our products and our community; to deliver exceptional products and experiences to our customers. We are taking the next big step to support countless sports enthusiasts in their passion with our technical clothing,” says Maximilian Lenk.
Contact with the media: Karin Lehmann, WeArePepper GmbH, karin@wearepepper.ch
