STIHL sets a sales record and focuses on dual technology leadership

Weiblingen, Germany – The STIHL Group ended the challenging fiscal year 2022 with a record turnover of 5.5 billion euros, which is an increase of 8.6% compared to the previous year. As an international company, the company generated 90% of its revenues outside the domestic market of Germany. The increase is mainly attributable to currency effects, inflation-related price adjustments and higher demand for higher-priced professional products. Excluding currency effects, revenues would have grown by 3.1%. As of December 31, 2022, the STIHL Group employed 20,552 people, an increase of 2.3% year-on-year. Michael Traub, Chairman of the Board of Management of STIHL, says: “Our sales remained high in fiscal 2022. However, we experienced a slight decline in demand compared to the strong growth of previous years. This is because 2022 was heavily impacted by economic and geopolitical challenges, such as disrupted supply chains, material shortages, war in Ukraine, energy crisis and inflation, something we also heard in terms of performance sales growth was slowed by a variety of factors, including weak economic performance in core markets in the United States and Western Europe, declining purchasing power and a sharper shift in consumer spending towards other areas of life (such as traveling and eating out) as a result of loosened Covid restrictions.Although the trend towards battery-powered products remained intact, the STIHL Group recorded a slight decline in the petrol segment.Traub: « The switch from petrol to battery power is in full swing, and STIHL is actively shaping this transformation by aiming for dual technology leadership. We are consistently and systematically making massive investments in battery technology while continuing to fully support the sustainable and environmentally friendly advancement of our petrol products. »

Today, the STIHL product range includes over 80 cordless tools for private and professional consumers, representing 20% ​​of STIHL tools sold worldwide. By 2027, STIHL plans to increase this share to at least 35 percent, with a goal of 80 percent for 2035.

In addition to battery technology, STIHL also invests in the progress of combustion engines, especially in terms of sustainability. To do this, STIHL focuses on biofuels and e-fuels. With MotoMix Eco, which the company developed in-house, STIHL has already launched a fuel containing 10 percent renewable raw materials, such as wood waste from forestry and inedible plant parts. Compared to STIHL MotoMix, a conventional specialty fuel for two-stroke engines, MotoMix Eco helps reduce carbon emissions by at least 8%. Now STIHL is taking it a step further with e-fuels, synthetic fuels produced from green hydrogen and CO2 using wind power that are virtually emission-free. Already today, STIHL products are e-fuel ready: The reduction of carbon emissions resulting from the use of combustion engine products has an immediate effect, without customers having to invest in new products. STIHL plans to achieve widespread use of e-fuels in its tools starting in 2027.

Dr Stefano Caspari