myWorld, the operator of one of the largest benefit programs in the world, will continue to expand its presence in the Asian market. A IPO, the opening of new markets and the introduction of innovative shopping technologies are some of the steps planned by myWorld Asia, the Kuala Lumpur-based branch of the myWorld International group.

myWorld continues its path of expansion in the Asian continent. « Over the next three to five years, we aim to open branches in at least five more countries and attract more than 100 million new buyers to our benefits program, » said Sharif Omar, co-owner of the myWorld group of companies, at the conference. press held at myWorld Malaysia headquarters on 17th April 2023. “Our core business is to help people save money on their everyday shopping. We now want to use this experience to successfully expand into the Asian market. »

myWorld Asia

Malaysia as a springboard for the entire APAC region
As a thriving and rapidly developing business location, Malaysia is the ideal starting point for the expansion of myWorld’s business in Asia. Digital payments, online shopping and e-commerce transactions are on the rise and proving popular with shopper-savvy Malaysian consumers and businesses. “In the first quarter alone, 60 billion euros were invoiced in the retail sector,” said Alfian Talib, CEO myWorld Asia. « We see huge potential for our company here, bringing together consumers, businesses and even communities in a worldwide benefits program in a whole new way. »

Datuk Seri Nelson Kwok, former president of the Malaysian Retail Chain Association and honorary consul general of Mozambique, also underlined the potential of the Malaysian market and the Asian market as a whole: “The huge Asian consumer market, comprising about 2.6 billion people, holds fantastic cashback opportunities and loyalty programs like myWorld. Starting in Malaysia, myWorld can expand its success story to neighboring countries. myWorld has a bright future in Asia.”

With a five-year plan for the stock market
The key to the ambitious expansion path lies in innovative purchasing technologies. “Our goal now is to combine the best technologies from Asia and Europe with the concentrated know-how we have gathered in over 50 countries over the past decades to make Asia an extraordinarily successful region for us,” says Sharif Omar . The listing of myWorld Asia is also part of the five-year plan, which will be presented in detail as early as July 1, 2023.

Interested parties can find the complete myWorld press conference at myWorld’s Youtube channel.

About myWorld International
myWorld International is the London-based operator of the worldwide myWorld Benefit programme, which offers a wide range of attractive benefits for buyers as well as resellers and service providers. Shoppers can enjoy Shopping Points and Cashback whenever they shop with myWorld Partners, whether they shop online or in physical stores. Partners, in turn, benefit from efficient customer loyalty programs that help them increase brand awareness and sales. More than 15 million customers and 150,000 partners in 55 markets already use the myWorld Benefit Program. Read more about

Klaus Piper
Communications manager
mediaWorld agency GmbH
Phone: +43 (0)664 80 886 645