Bertrandt launches a new brand identity

Focus on technological progress and sustainable future

Ehningen, March 22, 2023

Modern, innovative and bold: with its new brand identity, Bertrandt is positioning itself for the future. Influenced by its founding history, self-image and business idea, but above all by its employees, the brand identity was defined in an integrative process throughout the company, to ensure greater precision and visibility.

Bertrand AG

« Through our development performance, we accelerate technological progress and make a relevant contribution to a sustainable future. » With this brand promise, the international group describes its self-image. The Bertrandt brand identity is underpinned by three core themes:

Bertrandt street
“WE move, WE develop, WE change – together as a team and with our customers.” For our employees, The Bertrandt-Way embodies Bertrandt’s unique sense of togetherness, a shared experience characterized by teamwork and flat hierarchies. Bertrandt leads the way with commitment and passion, fosters entrepreneurial spirit and ensures that there is always room for personal responsibility and participation. As an organization to learn, trust and share, the Group offers every individual a platform for personal development.

Enabling progress
With his extensive expert knowledge and a level of know-how that spans many technologies and many different industries, Bertrandt provides tailor-made solutions that accelerate progress not only for his clients but also for the Group and society as a whole. To achieve this, the company offers expert individual careers and a wide range of continuing education opportunities that enable its employees to keep up with the spirit of the times and lay the foundations for the future. For the partnership with our customers, Enabling Progress means developing holistic and individual solutions throughout the entire product lifecycle. From the first draft to after sales.

Customer centricity
For its customers, Bertrandt offers reliable added value based on expert understanding and advice. The Group has a wide range of services that can be used flexibly. Our services contribute significantly to the success of our customers by providing impulses that open up new opportunities for them. In this way, Bertrandt helps to ensure that the future is dynamic and sustainable.

Our corporate design has been further developed to represent the core of the brand also in a visual, bold and emotional form. The « b » as a new design element symbolizes the self-confidence and visionary approach of this international group of companies. This is also evident in our new photo film. It conveys the fundamental core competencies of the Bertrandt brand, reflecting both the unique character and strengths of the Group.

“For Bertrandt, our new brand is more than just an adapted brand image. Our new brand identity clearly expresses the values ​​that define Bertrandt. Every day we strive to find the best possible ideas and solutions to meet the different needs of our customers in changing times. We express this with our new brand identity,” said Michael Lücke, Member of the Management Board of Bertrandt AG.

Learn more about:
Watch our video here: Our new image film – We are Bertrandt.

– The image is available on AP Images (

About Bertrand
Through our development services, we accelerate technological progress and make an important contribution to a sustainable future. We are an independent, international development service provider with many years of experience in the automotive industry. With cross-sector know-how and a holistic understanding of systems and products, we create technological solutions at any stage of the product development process. We deal with hot topics such as digitalisation, e-mobility and autonomous systems, mainly for the automotive, aerospace and mechanical engineering sectors, and we constantly facilitate the development of tailor-made solutions in these areas. We work on it every day, with around 13,000 employees at over 50 sites around the world.